The importance of the employment brand is often overlooked in the recruiting process. That's dangerous.

For the best candidates -- the type of job seekers who can move your business forward -- choosing which opportunities to pursue involves dynamics that are similar to those in consumer purchase decision making.

Which product (job) have I heard the best things about? Which product (job) seems to have its act together? Which product (job) resonates with me emotionally? Which one just feels right?

If the job you're looking to fill is the answer to these questions, you're going to find yourself attracting a lot of great talent.

If, on the other hand, the "word on the street" about your company-as-a-place-to-work is weak, if your hiring process seems disorganized and sloppy, or if the people representing you are less than professional, you're going to have an uphill battle. You may even leave a stain in the employment marketplace that will take a while to fix.

Seven Step RPO takes your employment brand seriously. That's part of why we dedicate full recruitment teams to every project, and why we're staffed with nothing but US-based professionals.