Creating TA Strategy for Fortune 100 Transportation & Business Services Company

Case Study


Hiring Volume: 500 FTEs
Roles: Inside and Outside Sales, Sales Support, Sales Management
Geography: U.S. in all 50 States
Specific Challenges:

  • Highly competitive job market for sales people
  • Limited employment brand value proposition for this specific hiring area
  • Lack of dedicated TA support for Hiring Managers leading to subjective and disparate hiring practices
  • Lack of reporting and analytics or any collective way to identify and share best practices
  • Outdated job descriptions and advertising strategies
  • Lost productivity and sales revenue


Solution Type: Enterprise
Delivery Model: End-to-end
Highlighted Strategies:

  • Research & Standardization of Best Practices: Extensive collaboration with senior management to create unified job profiles and hiring practices
  • Process Improvement Sprint: 100 process changes in first 90 days
  • Accountability Measures: Socialized requirements followed up with operational check points and target departmental reporting for client senior management to monitor hiring manager adoption
  • Stakeholder Unity: Strong engagement and partnership with client senior management to unify commitment to change
  • Elevated Employer Branding: New campaigns and outreach programs for generation of target sales Talent Communities
  • Tools Consultation: Elimination of Kenexa Assessment tool to broaden target funnel stages and recommendation of video interview screens


  • Exceeded hiring volumes to achieve 750 hires (external and internal)
  • Reduced hiring time by 63% yielding 20 hours a month time savings for line hiring managers
  • Average time to offer – 28 days
  • Average time to fill reduced by 10 days – 36% decrease
  • Reduced submit to hire ratio from 6.2:1 to 3.1:1
  • Increased Hiring Manager satisfaction by 10%
  • Filled 88% of jobs in first interview round
  • Lowered interview cancellations by 8%
  • SOW expansion into new Customer Service line
  • Two contract renewals – 3rd generation active Sevenstep client